Bias in AI: Understand the impact on marketing and advertising.
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AI has become increasingly important in driving business effectiveness in today’s digital world. From real-time customer engagement to interactions on websites, data is generated from virtually every aspect of a business; and to harness this power we require the computational power of AI and machine learning. But the role of technology is to give us even more intelligence about customers and our business. Implicit in this exchange is trust in AI. As marketers and advertisers, we need to understand the impact of bias in AI on our audience reach.
They will address topics such as:
- Trust in AI: How do you know what your models are doing?
- The role of responsible and explainable AI techniques.
- How AI bias can affect your reach to the right audiences.
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