Sergei LeFaivre -Animated Logo
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by Sergei LeFaivre
Assignment： Animated Logo
University of Connecticut
DMD 1101Design Lab I
2019 fall
For this project my goal was to create an alternate logo for my Behance and social media. Most of my work I've done in my past has been sports related and the logo I use for that work matches that theme. DMD has inspired me to work on non sports projects as well and I felt the need for a new logo to match that style of artwork. When Brainstorming ideas for the logo, I wanted to focus on a design that was square and incorporated my initials (S and L). One of my first sketches was an arrow in a box but it had the letters S and L represented in the design. I planned on using that design for my logo but I realized the arrow was pointing down. I wanted to make sure the arrow would point up because that represents my growing creativity with each day. I used the same colors that I chose for the color palette project to keep my work consistent. I made an another version that uses my signature I created a couple of projects before.
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