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The Music Center Plaza

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As LA's performing arts destination, The Music Center's newely renovated plaza represents the diversity and connectedness of Los Angeles. Drawing on the Plaza's iconic architecture and rich history as a cultural epicenter, we designed and developed a wide array of creative content which both sees and expresses the Plaza itself, on two massive outdoor LED screens.

Over 60 unique scenes--ranging from machine learning algorithms which transform the Plaza into painterly works of art, to 360-degree real time LIDAR scans, to illustrative and dynamic live camera filters, to audio reactive waveforms, to 3D generative art--visualise the Plaza in eyecatching ways.

Combining best-in-class server hardware, three outdoor PTZ camera fixtures, a LIDAR scanner, and advanced audio inputs and beat detection algorithms, the Plaza LED screens are designed for the 21st century.

We additionally developed a turnkey scheduler app for The Music Center, enabling them to fluidly schedule 24/7 content at their own discretion, from the convenience of their phones and tablets.

Music: La Femme d'Argent by Air
Editorial: Anita Kucharczyk
Agency: yU+Co
Client: The Music Center
Creative Director: Garson Yu (yU+Co)
Producer: Robert Checchi (yU+Co)
Lead Engineer: Andrew Burnett (yU+Co)
Lead Creative Technologist: Dylan Roscover
Software Engineer: Allen Zhang
Creative Coder: Keshav Prasad

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