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Nike - Nike Joyride Experience

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VIDEO DESCRIPTION:

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The Mill’s Experiential & Interactive team was approached by Nike to develop an installation for their flagship store in NYC that celebrates the unique performance benefits of the new Nike Joyride product line.

CREDITS

Brand

Brand Name: Nike
Creative Director: Bryon Panaia, Benjamin Kaplan
Inner Voices: Crystal Baklanov
RXD, Executive Producer: Joshua Corey
RXD Senior Operations Manager: Leticia Barajas

Emerging Tech

Emerging Tech: The Mill
Executive Creative Director: Rama Allen
Art Director / Creative Lead: Joyce Ho
Head of Creative Technology: Jimmy Gass
Developers: Sands Fish, Yash Kapani, Jeff Wang, Kim Kohler, Richard Lapham, Fabio Piparo
Technical Artist / Creative Lead: Michael Dunkley
Designer: Mikey Villegas, Pedro Piccini, Eddie Song, Sabri Akin, Daveion Thompson, Thomas Heckel, Ben Weaver, Anastasia Kharchenko
Technical Artist: Xuan Seifert, Ren Hsien-Hsu, Nick Couret
Production Supervisor: Katie Kolombatovich
Executive Producer: Desi Gonzalez
Engineering: Michael Goodman, Paul Como
Production Coordinator: Taylor Smith
Intern: Lukas Herman

Installation Fabrication

Installation Fabrication: Deep Local

Audio

Audio: Antfood

App Development

App Development: Reconstrukt
Hardware
Hardware: TCI

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