Highway Inn
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Highway Inn is an Oahu-based restaurant founded by Hawaii-born Japanese-American Seiichi Toguchi. After learning to cook in an internment camp during World War II, Seiichi founded Highway Inn to share the tradition of Hawaiian cooking. Seiichi passed the restaurant down to his son Bobby Toguchi, who has since passed it to his daughter, Monica Toguchi Ryan. When her grandfather started the restaurant, he relied on word of mouth to connect with customers. Now, Monica uses Google Ads and their Business Profile on Google to reach new customers, helping them to grow from one location to three across Oahu.
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