Hints Tips: Incorporating Creative Tasks into Online Qual (Part 2)
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In the second part of this series on incorporating creative tasks into online qual, Charlotte discusses how to make diary studies and communities more engaging for participants. Both of these tools offer a plethora of opportunities to add visual and interactive elements to otherwise less engaging tasks.
Specifically, Charlotte covers the ways in which diary studies can be positioned as vlogs, and making use of non-standard forms of content in communities. This may involve asking participants to write blogs, mock product reviews or take part in creative, visual exercises.
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