Hints Tips: Getting the Most Out of Real Time Online Focus Groups (Part 1)
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Online, video focus groups are a popular way to remove geographical boundaries from qual research and access participants from all over the world. But it's important to not treat these sessions exactly the same as their physical counterparts. This short video covers some of the most common differences.
In the initial planning stages, the recruitment screener and decisions around over recruitment are the most important to consider. However, before any focus group takes place - also think about how stimuli, interactive tasks and topic guides will be used throughout the session.
For more hints and tips on how to deliver insightful and impactful online research, visit flexmr.net
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