Hints Tips: Incorporating Creative Tasks into Online Qual (Part 1)
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Online qualitative research is a great method for sourcing ideas, supporting business decisions and shaping strategic goals. But to participants, it can often seem dull and uninspiring. To capture imaginations and more thoughtful responses - creative tasks can be an especially useful tool.
In this video, Charlotte Evans explores three different creative approaches that can be used for this very purpose. Over the course of just a few minutes, Charlotte talks through the benefits of smartboards, co-creative question boards and projective techniques.
For more hints and tips on how to deliver insightful and impactful online research, visit flexmr.net
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Music: bensound.com/royalty-free-music
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