VIDEO DESCRIPTION:

Play, download and edit the free video Hints Tips: Five Ways to Blend Qual and Quant for Richer Insight.

Quantitative and qualitative research are often best together. In this video, Charlotte breaks down how to combine both research approaches to help shape insights strategy. The video follows the example of an NPD (new product development) project.

Looking towards the early stages of the innovation process, the refinement of ideas and final selection - a single method is rarely enough to capture the depth of insight required to make fully informed decisions. Question boards, creative tasks and surveys all have a role to play in creating a full picture.

For more hints and tips on how to deliver insightful and impactful online research, visit flexmr.net

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Music: bensound.com/royalty-free-music

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