BTS: Nike Battle Force
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We worked with Nike’s Asia Pacific Latin America division to promote their Battle Force campaign. Nike Battle Force is the fusion of basketball, music, street art and style.
The shoot spanned two days in our studio with multiple crew members and rotating talent. On the first day we stacked and shot with six retro CRT TVs. And on the second day we turned it up a notch.
The day featured two basketball players and two breakdancers. It was incredible to see the way each athlete incorporated their own style and experience into the shoot. Not to mention the immense amount of energy they brought to set throughout the day. You could say it was a really fun couple of days.
All footage from the shoot was shot on our Kinefinity Terra 6k cinema camera and was later paired with existing footage shot from all of the Asia Pacific Latin America regions. During the editing process we worked with a motion graphics artist to create various effects for the final video.
We had a great time working with the team at Nike on this shoot and can’t wait to do more projects like this in the future.
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