tracks of Gestalt Theory
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“Tracks of Gestalt Theory” is a motion graphics project born by a visual research that explores Gestalt principles. Gestalt is a psychological current based on the study of human perception and experience. Anything we perceive or look at can be described by a simple sentence: “the whole is greater than the sum of its parts”. The motion design project explores the principles of similarity, continuity, common fate and symmetry. Every principle is shaped by dinamic drawing of geometrical lines. Elements can get closer to each other or move generating visual variations. They can expand until they reverse the background color or reduce until they completely disappear. As in geometry, every single line is drawn by the movement of a point.
MA | Communication for Systems Design
ISIA Roma Design, 2019
Project by Jessica Dall'Armi
Supervised by Lorenzo Ceccotti LRNZ
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