Sloomoo Installation - Content Edit
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VIDEO DESCRIPTION:
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A cut-down of 10 (whole) minutes of CG content rendered in 8k for a looping projection.
BRIEF
For their 2019/2020 New York slime museum, Sloomoo Institute wanted to create an ASMR tunnel for slimers to immerse themselves in.
APPROACH
An immersive ASMR tunnel documenting the origins of Sloomoo. We created a looping fantasy documentary, projected along opposing walls in 8k, with otherworldly spatial audio design by Antfood. Slime enthusiasts enter the tunnel to be teleported to an impossibly vibrant world of oozing, popping, slopping characters.
IMPACT
Goosebumps, calm, tingles, satisfaction, disgust. ASMR triggers a broad range of physical and mental responses to the individual - digitally simulated ASMR did not disappoint.
Concept / Design / Animation / Projections
CREDITS
Client: Sloomoo Institute
Production: The Mill
Creative Directors: Michael Dunkley, Sally Reynolds
Executive Creative Director: Rama Allen
Executive Producer: Desi Gonzalez
Producer: La-Râ Hinckeldeyn
Production Coordinator: Taylor Smith
3D Artists: Pussykrew, Michael Dunkley, Nick Couret-Chailloux, Damian Kwiatkowski, Jimmy Gass, Todd Akita, Dave Barosin, Yimo Xu, Sewang Kim, Ciaran Moloney, Incheol Jeong, Pegah Naserifar, Tighe Rzankowski, Scott Denton, Sally Reynolds
Audio: Antfood
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