GENESIS
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Blending art and freeriding
Behind every line on the Freeride World Tour there is an idea, an inspiration, a vision – just as much as it is the case for a visual artist. In both worlds imagination plays a central role. It is no coincidence that riders themselves talk about "drawing lines" or "imagining lines": before existing on the snow, their lines exist only in imagination.
Client: Audi - Freeride World Tour
Concept/Director/Editor: David Arnaud
Artwork: Pierpaolo Rovero
Animation: Ronal Mirabile
Color: Silvia Lombardo
Sound: Jeff Yellen
FWT Account Manager: Joris Vautier
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