REGENERATION - The Green Trend Book N#1

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Do you feel we live in a moment of overwhelming information and it gets difficult to distinguish what is relevant, and what not?
And have you asked yourself, is it too early or too late to jump on a trend?

1. WHAT IS 'REGENERATION' EXACTLY?

'REGENERATION' is a digital Trend Book. It comes as a downloadable ebook (this is not a printed version).

The content has being crafted during our annual Trend Think Tank with the help of experts from different creative areas to set a first general direction. During the past month, the Eclectic Trends team has been collecting further projects, ideas, and numbers.

2. WHAT IS 'REGENERATION' OFFERING ME?
As a result we have put together more than 160 pages in this digital edition represented through

Key Visuals
Materials, Pattern and Shape definitions
drivers explained in Concept&Direction
One Color Palette with Pantone color codes, several color combinations to give ideas for your own stories. Please note, we do not consider REGENERATION to represent a green color palette only.
Consumer Expectations so as a brand you can act upon it
how to Translate Design Features to make sure to properly translate relevant messages
a few Statistics to understand what drives a large percentage of end consumers today who relate to REGENERATION

3. BONUS

The digital Trend Book comes with 2 bonuses:

1. Printable Worksheets. We like to make our products as useful as possible and have added worksheets for you to anchor the learnings, get a more memorable experience and craft right away a briefing for your colleagues, providers or yourself.

2. New Projects on the blog that popped up after editorial deadline. We figured that some would be relevant to the entire story. We will give you a protected password so you can access anytime.

4. HOW CAN 'REGENERATION' HELP ME?

Are you lost within the theme of 'sustainability'?
We felt kind of the same when we started researching. during the past nine month we have observed and reduced everything to four big chapters in the immense universe of the 'sustainability' issue so you know where a lot is going on now and in the future.

2. Did you notice the rapidly changing consumer taste?

The forecast helps you develop a confident speech and be able to argument within your corporate structures or find ideas for your own business. And remember, not every trend report has to have the final goal of product development but can give you ideas for a different communication strategy too.

3. You need to hone your product strategy?

Well, there are plenty of examples to plan on new collections and if you feel, you can't do it by yourself, why not contacting some of the many designers and studios we are featuring?

4. You are dynamic, your brand is and you’d like to be up-to-date

#TrendsMatter, they describes societal structural changes ranging from micro to macro impacts. Being in the know of where our society is heading to, is always a sign of self-actualization which ultimately means to thrive to be the best version of yourself

6. WHO IS IT FOR?

Basically everyone interested in knowing how our society reacts to global issues such as going greener.
Also, if you identify within a wide spectrum of designers, marketing experts, color specialists, material experts, purchase departments, bloggers, journalists, researchers, and teachers, then we believe this Trend Book is for you!

7. WHO IS IT NOT FOR?
We do not pretend to know everything nor cover every single aspect of 'sustainability'. And we do not consider 'sustainability' as a trend itself.

If you expect a comprehensive report of how to solve the mess we have all created together, this is probably not your trend report.

(But if you expect uplifting projects and see also opportunities to give it a go yourself - than we might be on the same side:)

"Only a 17% consider 'sustainability' as cool.
In order to create a higher awareness and reach a wider target, recycled outputs and innovative biodegradable materials have to be no longer dull and humdrum but more desirable, attractive, and, why not, stylish."

"We will need to look into sustainability, in the interest of all citizens, extremely thoroughly to avoid that the term starts to sound as a mainstream concept that requires no action."

About

Gudy Herder is an experienced international keynote speaker and trend expert based in Barcelona (Spain).

Together with constant in-house forecasting and pattern spotting, the process results in new Trend Books which are released throughout the year.

The blog Eclectic Trends is a valuable resource for up-to-date information on the latest lifestyle and interior design trends used as a research tool by companies and creative professionals.

Get your copy here: eclectictrends.teachable.com/p/regeneration-trend-book

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