Lvasion dans la beaut, chapitre Persona

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The second chapter of the project of the brand featuring the idea of evading the actual
dimension through the image of a light and floating beauty.
This is also the spirit pervading the Erika Cavallini collection for Spring
Summer 2021, the season of the rediscovery of the sense of freedom.
After the photographic interpretation of this sentiment, published
in 2020 on the brand’s digital channels, today this evading journey
passes through the art of the performance of different Personas
that are the real protagonists of the story.
Keed is a young poet that tells about the idea of evasion towards
the shading notes of her words, Chiara plays piano with a sweet
rapture but she is so charming and vigorous at the same time,
Stefania and Alessandro dance with a clear and limpid movement
on the hypnotic rhythm of the music.
The performance is also exploring the aesthetics of the brand
that wants to spread a sense of peace and lightness, and a positive
attitude.

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