Lead-Free Amoco Gasoline TV Commercial ~ 1961 American Oil

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Play, download and edit the free video Lead-Free Amoco Gasoline TV Commercial ~ 1961 American Oil Company (Standard Oil of Indiana).

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Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

en.wikipedia.org/wiki/Amoco
Wikipedia license: creativecommons.org/licenses/by-sa/3.0/

Amoco Corporation (until 1985, Standard Oil Company (Indiana)) is a global chemical and oil company that was founded in 1889 around a refinery located in Whiting, Indiana, United States. Originally part of the Standard Oil Trust, it focused on gasoline for the new automobile market. In 1911, during the break up of the trust, it became an independent corporation. Incorporated in Indiana, it was headquartered in Chicago.

In the 1930s it absorbed the American Oil Company, founded in Baltimore in 1910 and incorporated in 1922 by Louis Blaustein and his son Jacob. The combined corporation operated or licensed gas stations under both the Standard name and the Amoco name, and its logo using either name became a red, white and blue oval with a torch in the center. By the mid-twentieth century it was ranked the largest oil company in the United States. In 1985, it changed its corporate name to Amoco, short for Am(erican Oil Company. Amoco merged with British Petroleum in December 1998, forming BP Amoco. Shortly after the merger, Amoco stations began a rebranding that saw the stations change their names to the BP marque while continuing to sell Amoco-branded fuel. Eventually, all traces of the Amoco brand name were eliminated and the stations adopted the BP branding permanently, although Amoco's grade naming system is still in use.

The firm's innovations included two essential parts of the modern industry, the gasoline tanker truck and the drive-through filling station. Its "Amoco Super-Premium" lead-free gasoline was marketed decades before environmental concerns led to the eventual phase out of leaded gasoline throughout the United States. Amoco's headquarters were located in the Amoco Building (also called the Standard Oil Building, and nicknamed "Big Stan", now the Aon Center) in Chicago, Illinois.

In October 2017, BP revealed that it would be reintroducing the Amoco name to select US markets. As of August 2018, there are currently over 100 new Amoco locations in the states of New York, New Jersey, Virginia, North Carolina, South Carolina, Michigan, Indiana, Wisconsin, Missouri, Florida, Ohio, and Illinois, with more locations opening soon...

Lead-free gasoline

While most oil companies were switching to leaded gasolines en masse during the mid-to-late 1920s, American Oil chose to continue marketing its premium-grade "Amoco-Gas" (later Amoco Super-Premium) as a lead-free gasoline by using aromatics rather than tetraethyllead to increase octane levels, decades before the environmental movement of the early 1970s led to more stringent auto-emission controls which ultimately mandated the universal phase out of leaded gasoline. The "Amoco" lead-free gasoline was sold at American's stations in the eastern and southern U.S. alongside American Regular gasoline, which was a leaded fuel. Lead-free Amoco was introduced in the Indiana Standard marketing area in 1970. The Red Crown Regular and White Crown Premium (later Gold Crown Super Premium) gasolines marketed by parent company Standard Oil (Indiana) in its prime marketing area in the Midwest before 1961 also contained lead...

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