VIDEO DESCRIPTION:

Play, download and edit the free video IPLA - Trademark Truths.

Lawyers are, typically, a no-nonsense group of folks. For our client IPLA, there’s a certain nonsense they can’t stand above all else—folks paying more than they have to for trademark expertise.

In a world of over-sized, multi-name firms, IPLA does trademarks differently and for less than the other guys. They came to us for a video that shows exactly how and why they’re different, while also managing to push a few of the competition’s buttons. Together, we developed a concept that laid out the key points of how big firms really work in a style that evoked the informative power of infographics. Our pyramid of peg people—and a cool, confident VO—made a truly unique video in the legal space. Plus, it showed the IPLA difference is as much about personality as it is prices.

Client: IPLA - ipla.com
Producer: Cody Benefiel
ACD: Kelsie Ozamiz
Writer: Chris Reynolds
Design + Animation: Brutal
Sound Design: Dima Novozhilov
Voiceover: Tony Walker

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