Future Lions 2022 - Further Together
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A shark joins the pride.
Gymshark partnered with Future Lions and AKQA to unite the global conditioning community.
Their purpose is to unite the conditioning community, those who give 100% today to be 1% better tomorrow.Future Lions is AKQA's annual global competition to unearth the next generation of creative talent. This year, the competition’s 16th, was a call to action for creatives aged 18-25 to go ‘Further Together’, with applicants invited to show how they would empower people to build a better, healthier future. Four winning teams pitched their ideas to an expert jury at the Cannes Lions International Festival of Creativity last week.
Find more on:
akqa.com/work/further-together-with-gymshark/
Agency: AKQA
Partners: Gymshark, TikTok, Cannes Lions International Festival of Creativity
Creative Director: Peter Lund
Art Direction: Bruno Marconi and Shiko Murai
Producer: Laura Minton
Production Company: Final Frontier
Direction: Believe
Audio: Facundo Capece
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