From values-led to an initiative with a mission

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Red Badger is one of the UK's most successful digital transformation agencies. Founded by 3 friends coming out of Conchango, one of the most successful previous generation agencies, they decided they wanted to do things better.

At the heart of that ambition was both delivering significant change and impact to clients, and being a nourishing environment where the best people come to elevate their careers.

In this Karmic Capitalist podcast episode, I interview founder and CEO Cain Ullah. He shares the pivotal role that values had in the Red Badger success story, including how it was the right thing not to spend a huge amount of time articulating them early on.

He also discussed the need to create a financially sustainable platform for purposeful work, and how for Red Badger, that has involved the creation of the Mission Beyond initiative, which will bring the same dynamism of going from thought to action to impact that the Badgers deliver to their clients into the mission world.

I really enjoyed going into the detail of what the Badgers actually do to embed values within their work. And Cain's just a genuinely nice bloke!

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