Bridging the Digital Gap with Brand Storytelling by Danielle Wallace
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This is a recording of a webinar that took place on September 23, 2021 during the IDEA Bank's Entrepreneurship Week.
In a noisy, online space, the key way to stand out is with strategic and authentic brand storytelling. Compelling story-driven digital content positions you as an expert in your industry, ignites trust, builds relationships, and drives action. Learn how to maximize your brand’s impact with key stories that resonate with your audience.
Key Points:
● Why facts, data, and benefits only scratch the surface when connecting with your brand’s audience
● Types of stories to engage your potential customers or clients
● How to structure story-driven content
About Danielle:
Danielle Wallace is the owner and brand copywriter of Chayil Media Publishing where she helps powerhouse brands flip facts into cohesive, sales-driven narratives.
Danielle is a proud graduate of Troy University's Hall School of Journalism and Communication, where she studied Broadcast Journalism. She's a former TV news reporter who has served communities in Central and Southeast Alabama.
She’s also the founder of a digital/print magazine called “Memoirs of a Virtuous Woman.”
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