Toyota - Runner
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Music composed by Jóhann Jóhannsson. Winner of two Clio Sports Awards finalist for the Cannes Lions and New York Festival Ad Awards.
In Toyota's "Runner" The music takes you through the runner's journey, building up in drive and energy as the film progresses. portrays a man outrunning pain and fear to take the most difficult step of his life.
The ad was part of Toyota's larger “Start Your Impossible” campaign for the Olympics, to spread the brand’s message that every person, in every part of the globe, should have the “freedom of movement.”
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