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Think Allowed | SinoCar

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Sino Manufacturing is a producer of injection moulded plastic parts and injection mould tooling. With the intention of demonstrating their capabilities to an American audience, they commissioned us to produce a video that would clearly illustrate the range of parts and tooling they are able to supply to the Automotive market. For this purpose, the car we chose as the subject for the video was the Dodge Viper, a popular American sports car that helps to capture the imagination of the target market. One benefit of CGI that can clearly be seen, is our ability to specify the colour of an object very precisely. This allowed us to render the car in the Sino Colours, something that would have been prohibitively expensive using a real car!

Art Direction : Nick Willett

3D Animation : Matt Burkey

Motion Graphics & Edit : Matt Burkey

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