The Sawmill at Lansdown (Teaser)
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Famous for its Haunting Season & FrightFest events each fall, Saunders Farm has announced a new partnership with Ottawa Sports & Entertainment Group (also a Soshal client) to produce THE SAWMILL at Lansdowne, its first haunted attraction based off-site.
To support the launch of its pre-sale campaign (tickets are officially available Friday, March 13th at midnight), Soshal developed the marketing and go-to-market strategy, which involved producing a 15s teaser spot - below, microsite - SawmillHaunt.ca, press release, influencer program, and creative assets.
Our goal is to sell out the two-night festival on Friday, March 13th! Stay tuned for updates...
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