The Armoury
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Flagship store ‘The Armoury’ for Arsenal Football Club and adidas, is a game-changer for Football Retail.
Dynamo LED Displays and 442 Design’s award celebrates the power of interactive AV and digital storytelling in creating unforgettable customer experiences and delivering commercial results.
Creative use of AV injects pace along the customer journey – an immersive ‘audio shower tunnel’, large scale digital wallpaper, digital mirrors, ‘breaking news’ ticker tape, ‘Top Goals’ digital mural and an Augmented Reality ‘Skills Zone’ build an emotional connection with Fans. Shareable content and dynamic product-level promotion delights and informs, increases dwell time and drives sales.
Game on!
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