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Play, download and edit the free video State of the Union Micro-Content Example | Rugby Union South Australia.

This is an example of micro-content produced for Rugby Union South Australia from their State of the Union vodcast. Micro-content serves the purpose of providing more 'snack-able' clips from the full-format pillar-content to be posted across all social media channels and typically receives greater engagement than that of the full-format content. Not only that, but it also drives engagement to that full-format version through building interest in the audience.

Full format of this episode: vimeo.com/345401741

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