SkyTraveler.mp4
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To maximise #socialmedia engagement and ride on the popularity of #video �️ storytelling, PLUS tap on Chinese desire for travel, #BrandStoryAsia created a brand partnership with the world's number one drone maker #DJI for #SkyTraveler - to see the world from a different perspective.
Besides inspiring over 10 million registered users on DJI platforms, the digital campaign further targeted millions of #WeChat and #Weibo users with a lifestyle passion in flying, "playing with" and collecting #drones - potential high-value travelers. A huge success, the SkyTraveler saw over 94,000 applicants and 79 million views! �
Creative production involved 2 media outlets, an influencer, a budding producer and even our own #BrandStoryteller @peterphang who can't help but get into the thick of action. In less than 4 days, the crew captured spectacular scenes to present a refreshing story of #Vegas and surrounds through aerial filming, showing off diverse experiences of the destination. In addition to Las Vegas' dazzling strip and skyline, audiences were wowed by shows, snow-boarding�, car racing, water-sports and even a ghost �town!
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