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Play, download and edit the free video NIKE Why are girls dropping out of sport?.

Today’s generation of kids are the least active in history, and girls are twice as likely to drop out of sports compared to boys. What’s worse is girls between the ages of 6 to 15 are 20% less likely to participate in sports because there is a lack of opportunities to match their interests, discouragement because they are girls, and fewer female couches to serve as roles models.

To help support the launch of Naomi Osaka’s Play Academy, who’s mission is to help change girls’ lives through play and sport, we collaborated with Nike’s Social & Community Impact team to learn how deep this crisis is affecting girls in Japan. The result is a 2-minute short film showing the raw and unfiltered responses we captured from young girls between the ages of 7 to 20.

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