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Play, download and edit the free video Managing innovations: values add to the excitement.

In February, Porsche Innovation Managers from all over the globe met at Porsche Digital in Ludwigsburg and Berlin to discuss the innovations, challenges and changes in their markets. Today, I want to give you some insights about my job as a Porsche Innovation & Digital Transformation Manager in the U.S.
The Porsche feeling is always exciting. When you drive our sports cars over winding roads in upstate New York or through breathtaking landscapes in southern California, you feel what our company has been about since we were founded: tradition and inventive talent, combined with pioneering technologies.
In the past, the outstanding quality of our cars has spoken for itself. Porsche Cars North America (PCNA) was established in 1984 and today employs approximately 500 people. They provide Porsche vehicles, parts, service, marketing and training for our 191 dealerships in the US. In turn, they work to provide Porsche customers with a best-in-class experience. PCNA also develops market-specific initiatives and strategies to make the brand and the company more digital, more innovative and more agile.

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