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Play, download and edit the free video Kris Wu for Vatti Water Heater.

Kris Wu for Vatti Water Heater

Challenge
Vatti as a high-end smart kitchen appliance brand, published a new pressurized water heater which could provide larger water flow. They hope to create a fashionable film to communicate with consumers to attract the youth market.

Insight
We discovered from the product and the spokesman of the brand. The major sales point of the Vatti new pressurized water heater is the big pressure, it allows big flow of water pouring out from the water heater even in high-rise housing. The 2020 spokesman of Vatti brand is China’s top star Kris Wu, he is a crossover artist facing pressures from different field, but he still has outstanding performance.

Solution:
Ball-shaped basketball stand consisting of countless baskets，golden ratio spiral piano, punk cyber neon stage, we used unique visuals to show Kris Wu facing challenges in different fields of basketball, music production, and hip-hop Rap. The artist gives the biggest stress to himself then he could become the best himself. Pressures bring up extraordinary, the concept expresses the same point of the product and artist that“The bigger pressure, the bigger flow”, combines the brand product and their brand spokesmen skilfully, let this new pressurized water heater communicate with Chinese young consumers in depth.

Results
This advertising film has been broadcasted on CCTV, Zhejiang Satellite TV, Hunan Satellite TV and other major satellite TV stations across the country, and it has been shown on landmark building’s big screens of Beijing, Shanghai, Guangzhou, Tokyo Shibuya, Milan, New York Times Square, Brazil and so on.
The film has got over 500 million exposure.

Client: Vatti China
Creative Company：The Nine X Insight Group
Credits - Founder and Chief Creative Officer: Jody Xiong. Vice President: Cobe Liu. Art Director: Jody Xiong. Director:Jody Xiong, Cheng Tianxiao. Photographer: Yao Jinli. Music: Syn Music.

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