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Koning TOTO

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TOTO had lost its youth and vitality, but in 2018 the brand was rejuvenated with the campaign ‘King TOTO’. We introduced a challenger for reigning King Donnie; football legend Sjaak Swart. In a true Frank Sinatra style, Sjaak entered the stage as a crooner. Even though 83 years old Sjaak is not a brilliant singer, we managed to let Sjaak sing the specially written big band version of the King TOTO anthem. And football player John de Wolf sang the famous words: "If you know it better, bring it on....". TOTO fans had the opportunity to choose their favourite King TOTO. It was the best performing Facebook and Instagram campaign of the year.

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