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Play, download and edit the free video Kick Privacy Into High Gear Outrun Competitors.

Few dealership employees wake up excited about privacy compliance. Not many master how vehicle technologies handle data. Even fewer realize that the biggest database of customer Personal Information is actually on their lot - and it's for sale!

This is not only a source of significant and increasingly scrutinized legal risk but a missed opportunity.

In this workshop Privacy4Cars founder Andrea Amico will share for the first time the results of their dealership study and show how smart dealerships can embrace privacy requirements and gain a competitive edge over their competition. Kick privacy in the high gear to get more leads, keep consumers from shopping elsewhere, grow F&I and service sales, and build trust and reputation while reducing risk.

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