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Play, download and edit the free video Joel Is Not Happy.

The NBA sparks more social conversation than any other sports league. Fans react to big plays with GIFs. But the same ones are overused. NBA all-star Joel Embiid's highlights deserve better. So MTN Dew proved their new platform "Doing Is Better Than Not," by making a GIF collection for him.
The GIFs instantly became part of internet culture being used 6.5M times during the NBA All-Start Weekend and trended on GIPHY during the biggest basketball event of the year.

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