VIDEO DESCRIPTION:

Play, download and edit the free video Its a Thursday Night Tide Ad.

IDEA DESCRIPTION:

We turned NFL’s Thursday Night Football into a Tide ad by partnering with NFL and FOX Sports to integrate our ads into the game’s broadcast.

Each piece of branded content was meticulously crafted to blend seamlessly into the game, leading viewers to question: “Is this an NFL game, or a Tide ad?”

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