HER TO CREATE CHANGE - New Blood DAD Winner
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The problem: women only receive 4% of sports media coverage, this causes a lack of female role models, one of the main reasons why young girls drop out of sport.
The idea: if media don't show female athletes, we will. adidas commits an entire campaign to not advertise themselves, but to live-stream women's sports news in their own ad spaces.
CW: GAL·LA BASORA
AD: MARC MORALES
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