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Play, download and edit the free video CBS Super Bowl LV Teaser.

LAVA was tapped by CBS Sports for their Super Bowl LV promotional blitz. Creative Director David Woodward and Art Director Kyle Reynolds led the LAVA design team to create a dramatic teaser for the big event. The promo launched the day after Super Bowl LIV, and pumped up intense interest by a wide audience across multiple ViacomCBS platforms and networks to kick off a year-long strategy leading up to the big game in 2021.

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