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Play, download and edit the free video Ansto Brand Identity (Casefilm).

We do politics like athletes do sports!

"Anstoß", the German term for "kick-off" is the naming of the fictional eponymous brand, a platform for modern political thinking and acting. Younger people in particular increasingly feel that they are not understood or picked up by the power struggles of traditional politics. As a counter-trend to this, the young generation has formed its own definition of the term "politics": ethics, consumption and the everyday way of life are the pillars on which the new political thinking & acting is built.

This branding project was created during my final thesis in communication design (2019) and was awarded a bronze nail at ADC Talent Award 2021by the Art Directors Club Germany.

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