3AW Football - Its Your Call - Case Study
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It's Your Call - 3AW Football Radio Case Study
My role: Editor - TBWA/Melbourne
Awards:
ONE SHOW - Finalist - Best use of a Social Network
SPIKES ASIA - Gold - Direct - Best Use of Social Audience - 3AW Football, It's Your Call. Gold - Promo & Activation - Publications & Media - 3AW Football, It's Your Call. Silver - Direct - Customer Retention & Loyalty - 3AW Football, It's Your Call. Silver - Promo & Activation - Publications & Media - 3AW Football, it's Your Call. Finalist - Digital - Use Of Co-Creation &User Generated Content - 3AW Football, It's Your Call.
ADFEST - Gold - Direct - Best Use of Social Media - 3AW Football, It's Your Call. Silver - Direct - Campaign for Retention/Loyalty - 3AW Football, It's YourCall. Bronze - Promo Lotus - Best Use of Social Media - 3AW Football, It's Your Call. Bronze - Media Lotus - Best Use Of Social Media - Adidas, Sacred Ground.
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