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Wonderdome Brand Identity
A 360˚ fully immersive roving dome theatre venue, Wonderdome brings new technology to Australia showcasing the best 3D films, art and music to appeal to young and old through limited seasons in major cities. The brand centres on a versatile typographic treatment. The distinct spherical perspective of the venue is illustrated by two separate domes/words to reflect the eyes and their response to a central focal point. The field of view loses clarity as they bend around to create a 360˚ Immersion. Dynamic programming and innovative technology is emphasised through motion and typography that extend the field of view, allowing communications to be playful or measured in an event & audience appropriate way.
Brand Identity & Design: Megan Perkins
Mark Animation: Nick Fontaine
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