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Play, download and edit the free video Women in Loyalty: Episode 4 Rachel Bicking.

The 4th episode in the Women in Loyalty series features Rachel Bicking, Chief Digital Officer, Tenerity.

Rachel walks us through not only what it takes be a leader in loyalty, but also how to have fun while doing it. She has spent her career driving fact-based decisions through the vehicle of crafted data stories across retail, hospitality, financial services, CPG, restaurant, and telco. She is a passionate customer advocate who strongly believes that 1:1 personalization is not an unreachable milestone on the maturity curve, but something that can be accomplished today through predictive analytics. Rachel graduated from Harvard University and loves spending time hiking and being outdoors.

Cindy Faust, globally recognized loyalty executive, will host this session with Rachel.

Thank you to our supporting sponsor, FIS Global, for their collaboration and support of the Women in Loyalty series.

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About Women in Loyalty™

The Women in Loyalty series is composed of video interviews featuring executives who are influential in digital customer marketing today, and those that have made lifetime contributions to the art and science of customer loyalty throughout their careers.

You’ll be hearing from people working around the globe with brands, suppliers, and in academia. We’ll also feature some of the 90+ female members of the Loyalty Academy’s Certified Loyalty Marketing Professional™ (CLMP) community.

Think of this as an opportunity to have some one-on-one time with the people you’ve most admired or wanted to meet. You may have seen them at conferences, in webinars, and read their thoughts in business publications. This is your chance to absorb powerful mentorship and an opportunity you don’t want to miss.

If you would like to participate, sponsor, or nominate a guest, please drop us a message at TheWiseMarketer.com/contact-us

The Women in Loyalty series is presented by The Wise Marketer and The Loyalty Academy.

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