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Play, download and edit the free video Why Dog People Vote Conservative and Gin Drinkers Wont Agree to Requests: How to Combine Psychology and Data for Better Results.

You may have heard of “nudges”, but do you know how to personalise them to different customer psychologies?

People have limited brainpower for paying attention to anything, let alone marketing. They rely on subconscious shortcuts instead.

“Nudges” tap into these shortcuts to change behaviour.

But that’s just the start.

Nudges can be made even more effective if you can tap into specific behavioural traits.

Research has demonstrated how different groups respond to different messages, including tone of voice, aesthetics and ‘nudges’.

For example:

- Open people prefer more verbose messages

- Conscientious people are ‘nudged’ by free gifts

- Extraverts prefer diverse, stimulating aesthetics

- Agreeable people like ethical brand propositions

- Neurotic people are more risk-averse

Find out how to target, design and apply “personalised nudges” across your business

We will show you how to use data analytics and technology to target different messages with specific nudges to different audience groups - the same approach that reduced cost per acquisition by 39% for a Financial Services Brand

About Capuchin Behavioural Science

Capuchin is a behavioural science-based research and consulting agency based in London, UK. We help you understand the psychology of audiences, make brand propositions more resonant, and design engaging communications and effective nudges.

Learn more about how we work at http://www.capuchin.cc

- finding audience opportunities

- sharper propositions

- better interactions

Get in touch and find out how we can help you - capuchin.cc/

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