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Play, download and edit the video Who Do We Build Products For ?.

World is filled with only 2 kinds of people. Proactives and Reactives.

Reactives are those who care because they need to.

Proactives are those who care because they want to.

As a customer you are defined by the need. It’s ok to be reactive.

As a creator you are defined by the want. Be Proactive. Customer Obsession is the Science and Art of being proactive with your customer. Anticipating their needs and innovating on their behalf.

“Our job is to figure out what customers are going to want before they do.” - Steve Jobs.

It’s about listening to their verbal and non verbal feedback. grasping their unpredictable behavior, identifying outlier patterns and eradicating friction in their activities.

All companies claim to be customer obsessed. Reality is different. Aspiration is good. Sustained customer centric Action is the only way to a higher share of revenues.

FREE DIGITAL PRODUCT MANAGEMENT COURSE
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