What is TTIP?
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The TTIP (Transatlantic Trade and Investment Partnership) is a proposed trade agreement between European Union and the United States. The negotiations that have been going on since 2013 are often criticized as being non-transparent. The general understanding of TTIP is informed by highly controversial headlines including doubtful cost-benefit analyses.
The “Text Invader” project “What is TTIP?” visualised the feeling of being left in ignorance and the lacking transparency by substitute every letter except T, t, I, i, P & p with three simple graphic shapes.
In consequence the explanatory text on TTIP turns into an unreadable gibberish, which at the same time highlights the word “TTIP” and several numbers (sums of money).
“Text Invader” is a system of typographic interventions. The Turkish designer Onur Yazıcıgil devised this method in 2011 by re-purposing the OpenType programming panel that exists in font editor programs.
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