WeekOne-DiffusionofInnovationTheory

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Ameerah Palacios: [00:00:05] what is innovation? [00:00:10] Innovation is defined as an idea, practice or project that [00:00:15] is perceived as new by individual or other unit of adoption. [00:00:20] People may adopt technology at different points in time, but [00:00:25] that technology may be new to them at the time of adoption. Therefore. [00:00:30] Many innovations are happening simultaneously based on people's individual [00:00:35] perspective.

[00:00:35] For example, a flip tall mobile phone early two thousands may be innovative to [00:00:40] someone who has never had a mobile phone, but the someone who buys the latest iPhone every two [00:00:45] years and put upon will never be innovative. Everett Rogers in 2003, [00:00:50] described the innovation decision making process as five stages, [00:00:55] knowledge, persuasion, decision implementation, confirmation.

[00:00:59] [00:01:00] Each stage is important to converting people to the adoption of new ideas and technologies, [00:01:05] his theory, which he founded in the sixties, diffusion of [00:01:10] innovation theory suggests that five characteristics innovation impact our adoption decision [00:01:15] relative advantage, compatibility, complexity trialability and [00:01:20] observability.

[00:01:20] Read more about Roger's diffusion of innovation by reading chapter one.[00:01:25]

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