RedcoolMedia favicon


Free download WeekOne-DiffusionofInnovationTheory video and edit with RedcoolMedia movie maker MovieStudio video editor online and AudioStudio audio editor onlin

This is the free video WeekOne-DiffusionofInnovationTheory that can be downloaded, played and edit with our RedcoolMedia movie maker MovieStudio free video editor online and AudioStudio free audio editor online


Play, download and edit the free video WeekOne-DiffusionofInnovationTheory.

Video #1 Transcript

Ameerah Palacios: [00:00:05] what is innovation? [00:00:10] Innovation is defined as an idea, practice or project that [00:00:15] is perceived as new by individual or other unit of adoption. [00:00:20] People may adopt technology at different points in time, but [00:00:25] that technology may be new to them at the time of adoption. Therefore. [00:00:30] Many innovations are happening simultaneously based on people's individual [00:00:35] perspective.

[00:00:35] For example, a flip tall mobile phone early two thousands may be innovative to [00:00:40] someone who has never had a mobile phone, but the someone who buys the latest iPhone every two [00:00:45] years and put upon will never be innovative. Everett Rogers in 2003, [00:00:50] described the innovation decision making process as five stages, [00:00:55] knowledge, persuasion, decision implementation, confirmation.

[00:00:59] [00:01:00] Each stage is important to converting people to the adoption of new ideas and technologies, [00:01:05] his theory, which he founded in the sixties, diffusion of [00:01:10] innovation theory suggests that five characteristics innovation impact our adoption decision [00:01:15] relative advantage, compatibility, complexity trialability and [00:01:20] observability.

[00:01:20] Read more about Roger's diffusion of innovation by reading chapter one.[00:01:25]

Download, play and edit free videos and free audios from WeekOne-DiffusionofInnovationTheory using web apps