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Visual Communication

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A new flexible & dynamic identity for BBV, the education for the visual designer of the future. Flexible, cross-disciplinary, future-oriented. The visual language of Visual Communication must carry the idea of flexibility and growth. The design consists of a flexible system, adaptable across different media and formats. It responds to the context of Visual Design now and for the future. A resilient typography, variable through motion design. Resilience, the metaphor that balances visual language: from compressed to stretched form, from trial and error in the design process, to elastic transformation from concept to form.

Medium: animated poster, animation in After Effects
Client: LUCA School of Arts
Team: individual project
Year: 2019

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