Using New BeSci Lenses to Decode People for Healthier Behaviors
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Why do health warnings and nutrition labels fail for so many people? Why do humans seem to act against their own best interests when it comes to their own health? From the founder of the Ogilvy Center for Behavioral Science, a walk-through of the new lenses that bring individuals into sharper focus, to better explain how they are wired to make sense of your engagement and communications-- especially related to healthy behaviors.
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