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Under Armour: Iso-Chill

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Under Armour challenged us to create a digital campaign extension designed to make an impact in the engage & convert sections of the marketing funnel.

Our objectives were to increase awareness of the Iso-Chill technology, driving sell through in the men's training category at Sports Direct.

Filming in a stylised environment, we highlighted warm conditions and mimicked the garments self-cooling properties, reinforcing the product technology & its benefits. Using coloured lighting techniques and haze, we added drama to the scene, emulating the products Iso-Chill technology, whilst adding a visual point of difference to the content. Using a chalkboard as a visual reference, we demonstrated workout repetition and the passing of time, showing how the product helps you train for longer.

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