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In 2020, COVID-19 caused endless days of lockdown, with consumers looking for new ways to fulfil their needs and fill their time. With that, subscriptions sales rose in 2020 and continue to rise in 2021. Businesses providing services such as video streaming, digital news and entertainment, e-learning platforms and communications software took the lead in the realm of subscription services during this time, with businesses in the health, fitness and wellness sectors following suit.

As this trend will continue to take precedence in 2021, and more companies start offering services using this strategy curating content and finding new ways to target Gen Y and Gen Z audiences will become every businesses’ new focus.

Do you believe businesses will be able to continue releasing new content to survive the subscription era? Let us know below!

#BlueHat #BlueHatting #Trends #Consumer #Behavior #Online #Subscriptions #Entertainment #Streaming #Elearning #Health #Fitness #COVID19

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