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Tractica is now Omdia

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The formation of Omdia sees Informa Tech combine its portfolio of market leading analyst houses, Ovum, Heavy Reading, Tractica, and the majority of IHS Markit’s technology, media and telecommunications research business, into a unified capability. Greater than the sum of its parts, Omdia underpins Informa Tech’s broader strategy to align and integrate its capabilities across research, events, digital media and training to better serve its customers.

The combined research offering comprises the insights of more than 400 world-class expert analysts and consultants covering 150 technology markets. Collecting 395 million data points that inform over 3000 research reports annually, this breadth and depth enable Omdia to connect the dots for customers across the entire tech ecosystem.

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