Tirana Barbers Day 2020

VIDEO DESCRIPTION:

Play, download and edit the free video Tirana Barbers Day 2020.

Client: ETOM sh.p.k
Category: Agency
Project Tasks: Branding & Event Visual Identity
Place: Tirana, ALBANIA
Year: 2020

BRIEF
ETOM was created in November 2019. The company is based on two main channels;
1. Increasing professional capacities through events, trainings, conferences, workshops, etc.
2. Distribution and trade of cosmetic, pharmaceutical products.

TASK
Our main task was to create the ETOM logo and visual identity. A brand based on the idea of a connecting structure, continuous interactive and creative education for health and beauty professionals.

Also the Visual Identity Development of the first event organized in Tirana at the hotel "The Plaza". The event "Tirana Barber's Day 2020" for the first time
organized in Albania brought one of the best hairstylist in the world, the British Hairstylist, JOSH LAMONACA.

SOLUTION
After summarizing the questionnaire brief and after the research we have done we came to the conclusion that this brand needs to rely on a potent, powerful symbol visually. With the figure of the chess which gives the message that every move in their "game" there is a strategy from behind, which guarantees success. The shield represents family as a business dream launched within the family.

RESULTS
The event "Tirana Barber's Day 2020" was a great success confirmed by the high number of participation. We achieved a very satisfactory participation of our national and international target group, hairstylist students and other interest groups. brings one of the best hairstylist in the world in the field of men's styling JOSH LAMONACA, the British Hairstylist.

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