The Sole Source Process

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COVID-19 has touched the lives of everyone reading this and affected the way they work, including a transition from the workplace to the home work space. Enter Sole Source Restoration, a pathogen disinfection company. Our work with SSR required a suite of videos for streaming, social and regional broadcast. We were tasked with not just educating, but also not overwhelming. This stemmed from what SSR was often encountering. During the peak of COVID-19 in the New England area, SSR was contacted by hundreds of people who had used other cleaning and janitorial services, only to later learn that these other companies did not, in fact, eliminate pathogens, whereas SSR did. "Cleaning ≠ Disinfecting" became part of the campaign. SSR was, for lack of a better term, the most technologically advanced terminator for the COVID-19 pathogen. Their tech allowed for a99% germ kill, whereas other services in the area were nowhere near as effective. For broadcast, we ran three spots:

1) an initial overview of services (30 Seconds)
2) an educational video explaining the difference between services and how they work (60 Seconds)
3) a more hopeful video that focused less on the science and more on the hopeful optimism about a safe return to the spaces we’ve had to leave behind.

Camera - Sony A7s + Atomos Shogun Recorder
Lenses - Zeiss Contax Primes (21mm, 35mm, 50mm, 85mm)

Director/Writer: Raz Cunningham
Producer/Writer: Aidan Laliberte
Cinematography: Mike Sun & Steve Levin
Sound: Mike Sun & Aaron Miller
Editors: Eileen Slavin & Jimmy Rudolph
Associate Producers: Joe Russo

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